First, figure out: are they a customer or a partner?
Don't sign someone up as a partner if they're not ready to talk about it โ they'll miss their bonus window. Ask a few simple questions first. Their answers tell you which path fits.
The 4 questions to ask
1. "Do you want to share this with people, or just try it yourself first?" โ Share = Partner ยท Try = VIP customer
2. "Do you know people who'd want this, or clients you'd talk to?" โ Yes = Partner ยท Not sure = VIP
3. "Would you post about it, or keep it low-key for now?" โ Post = Partner ยท Low-key = VIP
4. "Do you want to make money with this, or mainly just want the products?" โ Money = Partner ยท Products = VIP
There's no wrong answer โ just the right fit. And a VIP can always become a partner later.